One of the things that I have learned is to make sure to have something to sell in connection to my niche all of the time.
This really takes a change of mindset and I will be the first to admit, I didn't have this mindset when I first start marketing.
I will help you to focus regardless of whether or not you're selling online or offline.
You are in business. And just like any other businessman or woman, what rolls off your tongue should be what you have to offer.
So don't show up to a hangout (if you're invited to speak), interview or anything else without a link where somebody can buy something from you.
If you need to fix that part of yourself, do that this weekend.
You are not in a charity, even if you do want to "help" people.
You can't help anyone if you have to work a second job to make ends meet.
So, before I go on a rant, I wanted to just let you know that I found a PLR package on my hard drive that I can use to covert to sell in my live workshop. Thankfully I don't have to create this from scratch. Thus is the beauty of PLR.
So now that I am ready to sell something, I am pretty confident about the workshop, even if no one attends. I'm now ready.